-Different shapes and sizes - thats why they're less tailored
-Bigger age range amongst their customers
-More demand for number of sizes - mass produced
-Trend orientated
- The customers want clothes that are up to date with trends but for a cheaper price,
to produce such a high number of garments and for such a cheap price garments have to be made from cheaper materials and cheaper production. The garments end up being sold for cheaper because they are of lower quality than one off quality produced items.
- Mass produced brands have lots of advertising compared to smaller boutique shops, because there is such big competition.
- Lots of mass produced brands have to keep making their garments cheaper and more quickly produced to keep up with 'fast fashion' where the trends are constantly changing, and competition is big. They are mainly all getting produced really quickly in sweat shops throughout asia, where workers are treated really badly and paid hardly anything so the companies can make a large profit and get the next garments in, in time.
-Trend orientated
- The customers want clothes that are up to date with trends but for a cheaper price,
to produce such a high number of garments and for such a cheap price garments have to be made from cheaper materials and cheaper production. The garments end up being sold for cheaper because they are of lower quality than one off quality produced items.
- Mass produced brands have lots of advertising compared to smaller boutique shops, because there is such big competition.
- Lots of mass produced brands have to keep making their garments cheaper and more quickly produced to keep up with 'fast fashion' where the trends are constantly changing, and competition is big. They are mainly all getting produced really quickly in sweat shops throughout asia, where workers are treated really badly and paid hardly anything so the companies can make a large profit and get the next garments in, in time.
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