Valleygirl is a low end, women's store which stocks the brand Chicabooti. They stock a range of clothing including party wear, casual basics, office wear and street wear all fitting in with current trends. I can imagine girls from the age of 11 to 40 shopping there as not only is there fun casual clothing that would appeal to younger people, there is clothing such as business pants, shirts and jackets as well as other more fun styles that would appeal to an older market.
Clothing manufactured in China
Size range : 8-14
Price range : $4.99-79.99
Low quality fabric, fastenings, embellishments and printing
Little tailoring in garment shapes
Inconsistency in sizes in different garment styles throughout store
Huge amounts of stock
All stock on racks on the store floor
Clothing displayed on the walls, floor racks and jumper tables
Simple decor - decoration created by posters
Busy - lots of customers shopping
1-2 staff working
Less customer service
Tidy - clothing merchandised so that they can be seen best
Set out in a way customers require less help from staff (all clothing on racks at a height that can be easily reached, easy access to changing rooms, obvious place to leave unwanted clothes)
Happy pop music being played
Lots of plain, versatile garments / necessity garments
Reduced items in a clearly marked wall section and arranged by price on floor racks
Chain store with countless Valleygirl and Temt branches throughout NZ
Price range : $4.99-79.99
Low quality fabric, fastenings, embellishments and printing
Little tailoring in garment shapes
Inconsistency in sizes in different garment styles throughout store
Huge amounts of stock
All stock on racks on the store floor
Clothing displayed on the walls, floor racks and jumper tables
Simple decor - decoration created by posters
Busy - lots of customers shopping
1-2 staff working
Less customer service
Tidy - clothing merchandised so that they can be seen best
Set out in a way customers require less help from staff (all clothing on racks at a height that can be easily reached, easy access to changing rooms, obvious place to leave unwanted clothes)
Happy pop music being played
Lots of plain, versatile garments / necessity garments
Reduced items in a clearly marked wall section and arranged by price on floor racks
Chain store with countless Valleygirl and Temt branches throughout NZ
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