Market Research

Superette

Middle - high end market store. Three stores throughout New Zealand, New Market, Ponsonby and Wellington. Also available online at their E-boutique. Boutique feel and modern boutique looking decor inside the store. Superette sells artwork, furniture and accessories as well as clothing.

 "The philosophy is simple, everything we buy, we must like + would wear ourselves. The designers that we stock are handpicked each season, so I guess you could say they are a collection of our favourites." - Superette

"Alongside its extensive fashion offerings, Superette is a trove of objects to desire- limited edition books, candles, cameras and art are just some of the treasures that sit alongside the clothes on the racks. Superette is not just about the clothes – it's a lifestyle." - Superette

Prices range from $100 -$2500, between all the different brands. Because of the range of different brands stocked in the store, it depends on the brand for what sizes and amount of garments/items are available to be in stock. The store only gets a select amount of each size in as it's more of a boutique style store. The items at Superette are more high market than middle and are good quality items because of the way the store handpicks them and the quality fabrics used to create the garments. 

Superette keeps up to date with trends, they have their own magazine showcasing current trends and brands to be put in the store and the layout of the shop is always laid out in their own modern style. 

Inside the Wellington Store - Victoria Street

Cover of the Superette Magazine - Edition 2

 All Designers                                                                    

2Gypsies
ATG
Alice McCall
American Apparel
Archipelago
Bassike
Beau Coops
Bec & Bridge
Black Noise White Rain
Camilla and Marc
Chronicles Of Never
Claude Maus
D_Luxe
Dallas and Carlos
Deadly Ponies
Deadly Ponies Precious
Flux
Friend Of Mine
I Love Ugly
Johnny Ramli
Keds
Ksubi
LIFE with BIRD
Lindi Kingi
Lover
Low LUV
MOTEL
Meadowlark
Monster
Nudie Jeans Co
Polaroid
Salasai
Sass and Bide
Shakuhachi
Stolen Girlfriends Club
Jewellery
Super Eyewear
Superette Co-labs
Therese Rawsthorne
Therese Rawsthorne - Ensemble
Toy Watch
TwentySevenNames
Vans
Wildfox
Wildfox - White Label
Zoe & Morgan

Clothing

Bodysuits                                            
Hoods
Singlets

Cardigans
Dresses
Jackets
Jeans
Jumpers

Leggings
Pants
Playsuits
Shirts

Shoes
Shorts
Skirts
Sweats
Swimwear
T Shirts
Tops
Underwear
Vests

Accessories
Artwork
Bags
Beauty
Belts
Books
Cameras
Candles
Earphones
Gift Cards
Hats
Home
Jandals
Jewellery
Music
Scarves
Shoes
Socks
Sunglasses
Wallets
Watches