Compare and Contrast - Low, Medium and High Market Stores

LOW
- Lots of sizes and variety of Colours, never run out of stock. - Mass produced 
- Lots of stock on the shop floor, uses all wall space, cluttered atmosphere in the stores.
- Sales throughout the majority of the year - all stock to clear. 
- Rip off all current trends, using cheaper materials and a less tailored silhouette. 
- Cheaper fastenings and embellishments
- No personal service
- No effort in making the store original and Unique with decor and bringing the stores own style into the decoration. All Low market stores seem to look similar inside, laid out the same and have the same atmosphere. 
- Fast fashion - cheap clothes and most choose to rip out there styles of trends, so you tend to buy them all then throw away and buy the new trends the next season, because it's so cheap and unclassic you can afford to keep passing them on. 
- Afforable, bargin prices, $10-$200


MIDDLE MARKET
- More classic styles, you can re wear for a good amount of seasons - with trends subtly reflected throughout each season 
- Variation of sizes and colours
- Not as cluttered as low market stores, but still quite a lot of stock out on the store floor. 
- More unique decor inside the stores, but still similar to other less cluttered middle market stores
- More personal service 
- Using better quality fabrics than low market but still cheap enough to be produced a number of times.
- Middle range prices $100 - $500


HIGH MARKET 
- Very personal Service
- One off, or low amount off sizes and variation of colours
- High prices - better quality fabrics, expensive fabrics, nice tailoring and good quality manufacturing
- Unique boutique decor and nicely decorated stores.
- Expensive prices $500 and above
- Keep most of the garments in the store room, only one or two sizes out at a time
- Merchandised all at the same level, not cluttered up the wall like low market stores
- Set the trends and the original styles that Lower markets copy