Synopsis

My Concept from my last collection was about the conflict between the material world and the natural world; it’s set in a post-apocalyptic world where my consumers/the society in that environment are cyborgs (half human half machine hybrids). My collection showed the on-going battle between urban/machine development and nature, and how they are continuously fighting for space.

My refined collection from last topics idea is going to be an Autumn/Winter 2012 collection, for the middle to high-end market. The refined collection will still continue to show the battle between the natural world and the material world, but I’ll be moving away from couture garments to a sophisticated casual collection that you could wear in the day time that could also be dressed up and appropriate for night time. I'm designing womens wear for 15-30 year olds. I’m going to incorporate a bigger variety of garments such as dresses, tops, pants, skirts, jumpsuits, coats and also jewellery. I'm going to keep the same colours, green and black but change the rusted metal colour to gold. 

The consumers I picture wearing my collection are young women, who are interested in current trends and what's fashionable, who also want something a bit more unique and different, that not everyone has in their wardrobe. I want it to incorporate a futuristic, machine feel by focusing more on embellishments and jewellery, and continuing with structured silhouettes and pleats. I'm also incorporating the natural side by continuing using ruffles, green, using soft flowing chiffon, velvet and also natural thick woollen knit fabrics, to contrast with the strong machine silhouette.

In my last collection I used metals, velvet and chiffon. This collection to make it wearable to my consumers, I'm going to keep the velvet and chiffon but also add wool, knit and cotton, so I can expand the variety of garments I’m designing and make them more appropriate for a casual collection. I'm also including a jewellery range to refine the structured metal elements I used in my last collection, the jewellery will be metal, painted gold, so it's affordable to my consumers, and will use my last collections large metal pieces as inspiration.